Clinician-founded products
Health education brands, courses, webinars, apps and digital guides. The usual questions are AHPRA advertising, TGA where prescription medicines are discussed, health claims, and who owns the content.
Practice Area
Most founders who write to us already know the product. They want a number, and they want to know whether the launch is legally workable before they print the brand, publish the content or switch the platform on. Book a paid consultation, or request a written fee for a defined package.
Choose the first paid step
A quote is free. Chargeable work starts only after a costs agreement.
Strategy consultation
60 minutes
$750 plus GST ($825 incl. GST)
Written fee
Defined package
Itemised fee, GST, timing and exclusions
Scoped work
Fixed quote
After the costs agreement is in place
Specialist work
Coordinated referral
Patent attorney and foreign-law input where required
Professional fees are $550 per hour exclusive of GST unless a package fee is agreed. Australian legal advice, with specialist practitioner and foreign-law coordination where required.

Who this is for
Hamilton Bailey is a medical-law firm. Health-tech, clinician content and businesses selling into health are a natural bridge from that work. We also act for Australian founders building software, SaaS and trade platforms where the legal questions are ownership, brand, customer terms and launch risk.
Health education brands, courses, webinars, apps and digital guides. The usual questions are AHPRA advertising, TGA where prescription medicines are discussed, health claims, and who owns the content.
Self-service platforms connecting customers with independent trade-service providers. The usual questions are brand clearance, Australian Consumer Law, provider terms, privacy, verification and a launch checklist.
Digital agencies, encrypted enquiry tools and SaaS already used by clinics and practitioners. The usual questions are agency liability, privacy of health information, and which contract settings should sit with the client.
Defined packages
If you already know the job, do not wait for a meeting to hear the number. The figures below are the fees we quote for these scopes, exclusive of GST. You may instruct one item. We will not start the next item until you ask. A $750 consultation is the better first step only when the product or the documents are still too open for a fixed package.
Clinician-founded content brands, courses, apps and health-tech products
A conference of up to 90 minutes plus a written note of the issues, the limits that apply to the clinicians and content, and what needs further work.
Typically $1,100 to $1,650 exclusive of GST
After we have the product description and any draft content or specifications you already have
Founders who need to know if a prospective platform or product brand is usable in Australia
An Australian knockout search and a written note on registrability, infringement risk, business-name use and rebranding options.
$2,200 exclusive of GST ($2,420 incl. GST)
7 business days after we have the brand, any logo, intended classes, and a completed conflict check
Trade, marketplace and self-service platforms connecting customers with independent providers
A written advice note on the operating model and launch controls. This is a review, not document drafting.
$4,950 exclusive of GST ($5,445 incl. GST)
10 business days after a written operating-model note and any existing draft terms
Agencies, enquiry tools and SaaS products already selling into health clinics and practitioners
A first written advice on where the legal risk sits, what to instruct next, and in what order.
Typically 3 to 4 hours at $550 per hour exclusive of GST
After a short pack of examples and questions, and after a costs agreement is in place
Optional drafting of core launch documents after a marketplace review is a separate instruction, typically $5,500 exclusive of GST. Brand clearance does not include filing. IP Australia and ASIC filing fees are government charges, confirmed at the time of any lodgement you later authorise. Estimates are not quotes where a range is stated. Information current as at September 2026.
Questions that decide whether you instruct
How we can help
Establish a clear record of what the company owns and who can use it.
Align customer-facing terms with the product, data flows and commercial model.
Give the business workable paths to connect customers, licence, distribute and collaborate.
Support commercially useful brand decisions and coordinate registered-rights work where required.
Prepare ownership and contract records for an investment, sale or acquisition review.
Prepare the Australian legal foundation and coordinate the right specialist or foreign-law input for new markets.
Health products and clinician brands
A psychologist, medical practitioner or other registered clinician launching an education brand, paid course, webinar series or app is not a generic startup IP matter. The first paid step is usually a scoping consultation and written note, not a document-store template and not a request for every technical specification up front.
Request a health-product scoping feeTrade marketplaces and SaaS
A sole trader or company planning a platform that connects customers with independent trades does not need a global filing programme as the first step. The work that usually converts is a brand clearance note, then a practical review of the operating model, then drafting only if you instruct it. You can ask us to quote those items separately, including after a conflict check and before you send the brand.
Request a marketplace review feeWhat to send
You do not need to send the confidential commercial plan, live patient data, or a complete technical specification to get a written fee. Send what you already have. We will tell you if a package fits, or if the $750 consultation is the cheaper way to settle the scope.
One paragraph on the product, who is involved, and whether you are pre-launch or already operating.
The questions you want answered, in your own words. A quote request is not a request for advice.
The legal entity that would instruct, if known, so we can complete an ordinary conflict check.
Draft materials only if you already have them. Redact client and patient names.
International coordination
Build Australian ownership and trade mark foundations before expansion, then coordinate the appropriate commercial and specialist work for the markets you enter. Overseas filing is not the first instruction for most of the products described on this page.
Document pathways
A store document may need advice and adaptation for the product, data flows, bargaining position and target markets. The availability label confirms a document-store pathway, not suitability for a health-product, marketplace or AHPRA-sensitive matter.
For documented ownership transfers and founder governance, subject to the needs of the business.
For standard licensing paths where the product and commercial model fit the document.
For early commercial discussions and employment or contractor relationships.
For standard website use and general services arrangements, not a complete SaaS suite.
Patent drafting, prosecution and international patent filings are outside our scope and are referred to a registered patent attorney, whose work we coordinate alongside your commercial and IP matters.
Frequently asked questions
Yes. If the work matches a defined package on this page, send the request form and we will confirm the fee, GST, timing, exclusions and what we need from you. There is no charge for the quote. It is not advice and it does not start a retainer. We issue a costs agreement before any chargeable work starts.
A 60-minute Strategy Planning Session at $750 exclusive of GST. It is the right first step when the product, parties or documents are not yet settled enough for a fixed package. You leave with the issues that matter, the recommended next instruction, and whether a package, a consult, or a store document is enough. It is not a substitute for a written AHPRA, TGA, trade mark or marketplace review.
Not necessarily. Payment and delivery arrangements do not always establish the ownership position required for a particular asset or jurisdiction. The contract, the work created and the relevant parties should be reviewed before relying on an ownership outcome.
No. Website terms usually govern use of a website. A SaaS or marketplace agreement may need to address the service, who is the supplier, data flows, provider verification, support, liability, complaints and the commercial allocation of risk in much greater detail.
Clinician-founded content brands, courses, apps and health-tech products often raise overlapping questions about AHPRA advertising, TGA rules where therapeutic goods or prescription medicines are discussed, Australian Consumer Law health claims, ownership of content, and privacy of health information. A dietitian is not AHPRA-registered, so that contributor sits under a different regime. The right legal work depends on the product, the clinicians, the content and the jurisdictions involved. This work is independent legal advice. It is not AHPRA, National Board or TGA pre-approval.
It is prudent to consider brand clearance before significant launch expenditure, printed materials or paid ads. Registration of a business name does not confer trade mark rights. A brand clearance note is a search and written advice. It does not include filing, and it is not a guarantee of registration or non-infringement.
Responsibility depends on the facts, the copy, how it was published, and the contract between the agency and the client. AHPRA, TGA and Australian Consumer Law questions can sit with more than one party. The useful first step is a first-file review of actual examples, the questions you need answered, and the terms you already use, rather than a general retainer covering every post.
The scope varies, but investors commonly examine ownership records, founder, employee and contractor arrangements, licences, open-source use, trade marks, material contracts and disclosures affecting transfer, control or termination rights.
Hamilton Bailey can provide Australian commercial legal advice and help coordinate appropriate specialist steps. Patent drafting, prosecution and international patent filings are outside our scope and are referred to a registered patent attorney. Foreign-law opinions and local foreign filing advice require the appropriately qualified foreign practitioner where required.
If the job matches a package, request the written fee. If the product is still taking shape, book the 60-minute strategy consultation. Prefer to talk first? Call (08) 5122 6500.
General information only. Advice depends on the facts and applicable jurisdiction. A written fee is not legal advice. Information current as at September 2026.
Need legal guidance?
Need a written fee for a health product, marketplace or SaaS launch? Ask what the first step usually costs.